A spec concept for modern CrossFit gym owners. Built to show what's possible when a box website stops looking like a template.
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Most CrossFit gym websites look like they were built in 2014. Generic hero videos, stock smiles, rounded buttons. Meanwhile, the best fitness brands — HWPO, PRVN, Mayhem — have moved on to something sharper: editorial typography, documentary photography, confident monochrome systems.
Iron District is a spec concept for a fictional two-location box that splits the difference. Serious programming, serious design. A site that actually reflects the intensity of the gym behind it.
Alternating black and dark gray, one restrained accent. No gradients, no rounded-SaaS vibes.
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BARLOW — Primary Typeface
Built framework-free in HTML, CSS, and JavaScript — deliberately template-free to prove the design holds up on its own. Fully portable to Webflow, Framer, Squarespace, or WordPress depending on how a client wants to manage the site day-to-day.
Class scheduling embedded directly into the site. Google Business optimized for local search. Social content templates ready to post. Everything a gym needs to open the doors and start filling classes — not just a pretty homepage.
Class booking embedded directly into the site — no redirects, no friction between discovery and action.
Google Business profile setup and local SEO so Iron District shows up where it matters most.
Email signature, print-ready marketing assets, and digital collateral ready to use from day one.
Iron District is a proof of concept. The kind of thing I can hand to a real CrossFit gym owner — multi-location operators, competitive boxes, brand-conscious studios — who are tired of their current site but don't know what "better" could look like.
Iron District is a fictional gym created as a spec concept by JDM Creative. Not a real business — built as a demonstration of what a modern CrossFit brand site can look like.
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