SEO Audits & Google Business Profile Help

Q: Do I have to buy the report?

No. The free look tells you the three things I would fix first and roughly what each costs, and plenty of people stop right there and just have those done. The report is for when you want the whole picture rather than the top three: your real Search Console numbers, a competitor comparison, everything ranked. It is an upgrade, not a gate.

Q: What if I only want one thing done?

That is how it is designed. Pick one item, I do it, you are billed for that item. Nothing obliges you to do the rest, and there is no package you have to buy into.

Q: I already have a website I like. Do I need a new one?

Usually not, and I will tell you if you do not. Most good-looking sites just need their structure, metadata and Google listing sorted out. If the site really is the problem, that is a website design project, which is a separate conversation and a separate quote.

What changed

Page one isn't what it used to be.

A search today opens with an AI-written answer. Then a map with three businesses in it. Then ads. Then "people also ask." By the time your listing appears, the person searching often already has what they came for, two screens above you.

I audited a Kaua'i tour operator sitting at position seven for one of the most valuable searches in her category. Over sixteen months that search showed her listing more than nine hundred times and produced four clicks.

She wasn't being outranked. She was being read past.

The fix isn't climbing from seven to five. It's being the source the AI answer quotes, which means answering real questions directly, in your own voice, on pages built so a machine can lift the answer cleanly. That's writing and structure. Not tricks.

And your website and your Google listing are one system. Most owners don't know this. The website is the website; the Google listing is something someone set up years ago. But Google reads them together, and when they disagree it trusts you less. For a single-location business, the listing often matters more than the site, and it's usually the part nobody has touched in two years.

How this works

Nothing to commit to.

No retainer, no contract, no package. It starts free, and every step after that is optional.

Step one

I look, and tell you what I'd fix first

Send me your website. I'll go through it and your Google Business Profile and come back with the three things I'd fix first, and roughly what each one would cost. No meeting required, no obligation, and no catch.

Free

Step two

The full report, only if you want it

Optional. Everything the free look can't cover: your real Search Console numbers over six months, a comparison against whoever is actually beating you, and every finding ranked by what returns most for the money. The fee credits toward any fixes you go ahead with.

$750

Step three

You do one, some, or none

Every fix is priced individually so you know before you commit, and billed as each one is finished, not up front. You don't need the report to get here. Plenty of people take the free look and just tell me which three things to do.

A real menu, from a recent client report

Every business gets different items. These are genuine ones, priced as they were quoted.

Rewrite the pages that rank but don't get clicked

$150

Finish your Google Business Profile

$450

Build a proper contact page

$400

Build a page for something you sell but never wrote about

$800

Re-measure in 30 days to see what moved

$150

Some clients do one item. Some do all of them. Some just take the free look and fix things themselves. All fine.

Building a new site? This is already included.

Structured data, metadata, internal linking and Google Business Profile setup come with every website design project. You shouldn't have to buy visibility separately from the site it lives on.

What I actually find

None of this is exotic.

It's sitting on most small business websites right now. A sample of real findings from recent audits.

A contact page Google had never once visited

2,338 words on it, never linked from the menu, so Google decided it didn't matter and moved on. For a single-location business, that's one of the pages that puts you in local results.

Twenty-nine searches for a service with no page

An official certification the owner was qualified to teach, searched 267 times in six months, producing two clicks. It was three sentences at the bottom of the home page. It was also the most valuable thing she sold.

The word customers use, missing from the site

Her own Google reviews called the equipment by a name that appeared nowhere on her website, while that exact search showed her listing 102 times at the bottom of page one, with nobody clicking.

Prices Google couldn't read

They lived inside a booking widget, invisible to search engines. Now they're text on the page, where they can be found and compared.

Thirteen leftover template pages

Called things like "Product Name" and "Store 2." One had been shown 741 times and sent seven real people to an error page.

Contact form notifications going to spam

Delivered correctly and fast, and filed as junk by Gmail every time. We don't know how many people wrote in and assumed she wasn't interested.

A previous audit that got it backwards

Another agency flagged a client's location pages as duplicates and recommended merging them. I measured the actual overlap at 18% and found the opposite: not duplicates, just too thin. Following that advice would have deleted pages that needed expanding.

Already paid for an audit?

Bring it. I'll tell you which findings are right, which are wrong, and which are true but not worth your money. That last category is bigger than most people expect.

What you get

A report you'll actually read.

Every number comes from your own Google data, measured over a real period. Nothing estimated, nothing borrowed from an industry average.

Website & Search Visibility Report · FLY Lagree Fitness, September 2026

Page one of the search visibility report for FLY Lagree Fitness, showing a number one ranking for their own name, 83 percent of clicks from branded searches, and 13 new visitors a month

Where you stand

Page two of the search visibility report for FLY Lagree Fitness, listing five specific findings including pages that rank highly but are never clicked

What I found

Where FLY ranked for their own studio name. Nobody was beating them to it.

83%

Of clicks came from people typing the studio name. They already knew it existed.

People per month who found them without knowing the name first.

The headline number looked healthy. The split is where the fixable part was.

Two pages from the September report for FLY Lagree Fitness, shared with their permission. Every figure came from their own Google Search Console and Google Business Profile, measured over six months. Nothing estimated, nothing borrowed from an industry average.

Before you spend anything

Worth being straight about.

SEO makes you easier to find. It can't make someone want what you sell.

Everything here increases the number of people who see you when they're already looking for something you offer. Whether they buy depends on your pricing, your photos, your reviews and the thing itself, none of which is a search problem. If the offer is the issue, that's a branding conversation, and I'll say so.

Nobody can guarantee a Google ranking, and anyone who does is selling something.

Google decides what ranks, and changes how it decides several times a year. What I can do is remove the reasons you're being skipped and make sure what you sell is described on pages Google can read. That improves the odds. It doesn't buy a position.

It takes time, and different things take different amounts of it.

Listing and description changes usually show up in two to four weeks. A brand new page typically needs two to three months to settle. Nothing here works overnight.

I can measure visibility honestly. I can't honestly measure revenue.

I can tell you exactly how many people saw you, clicked, and where you ranked. I can't tell you which of those became a customer, because Google doesn't pass that through. Be skeptical of anyone who claims otherwise. What I'd suggest instead: when someone books, ask how they heard about you.

A small site in a small market cuts both ways.

There's little competition here for most of these terms, so modest effort moves things. But even a perfect result is a modest number of people. Going from 13 to 40 new visitors a month is a genuinely good outcome, and it isn't transformative on its own. I'd rather say that now than after you've spent money.

Recent work

What it looks like when it's working.

Pedego Kaua'i · E-bike rentals

Page three to page one in a month

14→1.5pedego electric bikes poipu

22.5→2.8ebikes kauai

30.6→7e-bike rental kauai

Ask ChatGPT for good e-bike rentals on Kaua'i and Pedego now comes back as the top recommendation for the South Shore, described accurately right down to the condo delivery option.

Read the case study

FLY Lagree Fitness · Boutique studio

The gap behind a healthy number

1,309 clicks from Google in six months looked good until you split it. 83% were people typing the studio's name, who already knew it existed. Thirteen people a month found her without knowing the name first.

Her name worked. Her discovery didn't exist yet. That gap, not the headline number, was the fixable part.

Read the case study

Kaua'i Luxury Tours · Private tours

A good site that was never built to be found

Designed by another studio, with no structured data, no image descriptions, and demo pages from the original template still live in Google's index.

Six weeks in: every page now describes the business to search engines, internal links have gone from 30 to 134, and a booking inquiry has already arrived from someone who found her through an AI assistant.

See more work

Questions

Straight answers.

Will you guarantee I rank number one?

No, and be careful with anyone who does. What I can tell you is what's currently working against you, and fix it. That's the part that's actually in anyone's control.

What's the catch with the free look?

There isn't one. It takes me half an hour, it's how I'd want to be approached, and if what I find isn't worth paying to fix I'll tell you that too. The only thing I ask is that you send a real website, not an idea for one.

Do I have to buy the report?

No. The free look tells you the three things I'd fix first and roughly what each costs, and plenty of people stop right there and just have those done. The report is for when you want the whole picture rather than the top three: your real Search Console numbers, a competitor comparison, everything ranked. It's an upgrade, not a gate.

What if I only want one thing done?

That's how it's designed. Pick one item, I do it, you're billed for that item. Nothing obliges you to do the rest, and there's no package you have to buy into.

How is this different from the free SEO report I got emailed?

Those are generated by software and designed to alarm you. They list every technical imperfection with no sense of which ones matter. Mine uses your real search data, decides what's costing you customers, and puts it in order, with prices, so you know what fixing it actually involves.

What's this about AI search?

More people every month get their answer from an AI summary instead of clicking a result. Those summaries quote sources, and whether you're quotable depends on how your pages are written and structured. One of my clients is now ChatGPT's top recommendation in her category on the South Shore. Another has already taken a booking from someone who found her that way.

I already have a website I like. Do I need a new one?

Usually not, and I'll tell you if you don't. Most good-looking sites just need their structure, metadata and Google listing sorted out. If the site really is the problem, that's a website design project, which is a separate conversation and a separate quote. You can see what those look like here.

Who am I actually working with?

Me. I'm Joe. Twenty years of brand and web design, based on Kaua'i. There's no team, no account manager, and nothing gets outsourced. More about how I work.

Do you work with businesses off-island?

Yes. Local search works the same way in Denver as it does in Poipu. I'm based on Kaua'i and work with clients everywhere.

What do you need from me?

Access to your website and your Google Business Profile, and about thirty minutes to tell me who your customers are and what you want more of. If you don't have Search Console set up, I'll do that first, since it's where the real answers are.

You're on page one. Nobody's calling.