FLY Lagree Fitness
A complete brand and digital launch for a boutique fitness studio, from zero to open.
A studio launch built from scratch.
Stephanie came to me with a business concept, a name, and a lease. Everything else needed to be built.
The brief was deceptively simple: make us look like a real studio before we open the doors. In practice, that meant building a brand that could hold its own in a competitive fitness market, a website that would convert visitors to members, a booking system that worked on day one, and a local digital presence that helped people find them.
What followed was a full business launch package with six roles in one project.
A visual identity built for the studio.
The FLY Lagree brand needed to communicate precision and intensity without intimidation. Clean lines, confident type, and a palette that matched the studio environment.
Aa
Raleway · Primary Typeface
A site built to convert visitors into members.
The Squarespace build was designed for conversion first and aesthetics second, though both ended up strong. Every page was structured around one question. What does someone need to see to book their first class?
Mobile-optimized from day one, with Walla booking embedded directly so nothing broke the flow between interest and action.
Built to run, not just look good.
A great brand means nothing if the business can't operate. Walla booking was integrated directly into the site so prospective members could sign up without friction. Google Business was set up and optimized for local search. Launch materials covered everything the studio needed on opening day.
Booking Integration
Walla class booking is embedded directly into the site, with no redirects and no friction between discovery and action.
Google Business & SEO
Local and Google Business profile setup so FLY Lagree showed up where it mattered most.
Launch Materials
Email signature, print-ready marketing assets, and digital collateral ready to use from day one.
Opened on time. Looking the part from day one.
FLY Lagree launched with a complete brand system, a conversion-ready website, and a booking pipeline that worked from day one. The studio opened its doors with an identity that matched the quality of the experience inside, and a digital foundation built to grow with them.
6
9-pg
100%
FLY's search visibility is still ongoing work, and it's something I offer on its own.
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