Iron District
A spec concept for modern CrossFit gym owners. Built to show what's possible when a box website stops looking like a template.
Create a CrossFit gym website that doesn't suck.
Most CrossFit gym websites look like they were built in 2014. Generic hero videos, stock smiles, rounded buttons. Meanwhile, the best fitness brands, like HWPO, PRVN, and Mayhem, have moved on to something sharper. Think editorial typography, documentary photography, and confident monochrome systems.
Iron District is a spec concept for a fictional two-location box that splits the difference. Serious programming, serious design. A site that actually reflects the intensity of the gym behind it.
A visual identity built outside of the box.
Alternating black and dark gray, one restrained accent. No gradients, no rounded-SaaS vibes.
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BARLOW · Primary Typeface
A site built to convert visitors into members.
Built framework-free in HTML, CSS, and JavaScript, and deliberately template-free to prove the design holds up on its own. Fully portable to Webflow, Framer, Squarespace, or WordPress depending on how a client wants to manage the site day-to-day.
Built to run, not just look good.
Class scheduling embedded directly into the site. Google Business optimized for local search. Social content templates ready to post. Everything a gym needs to open the doors and start filling classes, not just a pretty homepage.
Booking Integration
Class booking is embedded directly into the site, with no redirects and no friction between discovery and action.
Google Business & SEO
Google Business profile setup and local SEO so Iron District shows up where it matters most.
Launch Materials
Email signature, print-ready marketing assets, and digital collateral ready to use from day one.
What better looks like.
Iron District is a proof of concept. It's the kind of thing I can hand to a real CrossFit gym owner who's tired of their current site but doesn't know what "better" could look like. Think multi-location operators, competitive boxes, and brand-conscious studios.
Iron District is a fictional gym created as a spec concept by JDM Creative. It's not a real business. It was built to show what a modern CrossFit brand site can look like.
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Up to 5 pages
100%
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