LRX Custom Apparel Catalog
A 26-page Fall/Winter catalog refresh for a custom activewear brand, rebuilt on one product-page system their team can keep updating themselves.
A good product line, hard to read.
The previous handbook had the right products and strong photography, but every page set its own rules. Centered paragraphs, specs buried in running text, and type sizes that drifted from spread to spread. Lead times, minimums and colorways were all in there if you went looking.
LRX's team updates the catalog every season in Canva, so the fix had to be something they could keep using without a designer on call.
Aa
One layout, every product.
I rebuilt the catalog on a single product-page template: photo on one side, a short description, and a consistent spec block for material, features, sizes and customization, with colorways shown as swatches and the lead time called out in bold.
Josefin Sans carries the headers and labels, Inter handles descriptions and spec lines, and the page furniture (collection badge, in-stock or made-to-order tag, the LRX and Custom marks) sits in the same place on every spread. The three programs got a proper opening page with photos, and the launch suggestions moved from flat-lay mockups to real customer shots.
A catalog the team can run.
Everything lives in Canva, so a seasonal update is a copy and photo change, not a redesign.
Product Page Template
One page design for all 20 products, with a spec block for material, features, sizes and customization.
Program Overview
A new opening spread that explains the Core, Extended and Custom Essentials programs with lead times side by side.
Type System
Josefin Sans for headers and labels, Inter for descriptions and spec lines, sized to read in print and on a phone.
Colorway Swatches
Available colors shown as named swatches on every product instead of a sentence to decode.
Launch Suggestions
Three starter bundles with real customer photos and a typical-order line for each.
Custom Design Pages
New Beyond the Collection and custom design pages that point buyers to the rest of what LRX offers.
Same products, a clearer sell.
The catalog went from 23 pages of one-off layouts to 26 pages on a single system, with every product carrying the same spec block and every colorway visible at a glance. Lead times and minimums now sit where a buyer expects them instead of in a paragraph.
Next season, LRX's team swaps photos and copy in Canva and the structure holds.
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